Job Responsibilities:
1. Supporting the Brand Manager in developing and executing marketing strategies that meet brand objectives
2. Conducting market research and competitor analysis to identify market trends and insights that aid in the development of new products and services
3. Briefing & managing creative agencies and vendors to create compelling brand campaigns that resonate with the target audience
4. Developing and implementing social media and digital campaigns across various platforms to promote brand awareness and engagement
5. Collaborating with product development teams to ensure that all new products are aligned with the brand's positioning and values
6. Coordinating with internal teams such as sales, operations to ensure consistent brand messaging across all touchpoints
7. Analyzing and reporting on brand performance metrics to identify areas for improvement and make data-driven decisions for future marketing efforts
Required Skills:
1. Strong communication skills, both written and verbal
2. Excellent project management skills, with the ability to prioritize and manage multiple tasks simultaneously
3. Analytical and critical thinking skills, with the ability to interpret data and draw meaningful insights
4. Creative and strategic acumen, with a talent for developing unique and impactful marketing campaigns
5. Collaborative mindset, with the ability to work effectively with cross-functional teams
6. Proficient in Microsoft Office Suite, particularly Excel and PowerPoint
7. Experience in social media management and digital marketing is a plus
Required Qualifications:
- Bachelor's degree in marketing, business administration, or related field
- 1-3 years of Account Exec at Advertising Agency / brand marketing experience in a similar role
- Strong understanding of marketing principles and branding best practices
- Familiarity with market research methodologies and analysis tools
- Experience with project management
- Strong skills with Canva and an eye for design is a plus
- Ability to work independently and take ownership of projects while working collaboratively with teams.
- Languages : English, Strong written & Spoken Mandarin
- Entrepreneurial Spirit: Fast-moving role with opportunities to grow and develop. Crucial to be a good team player, strong communicator and someone you will jump in, roll up sleeves and help to bring the team together on the successful growth journey. Qualities include : self-motivated, problem solver, positive and adjustable and an interest in Pets
