Marketing Manager Responsibilities & Requirements:
- Evaluating and optimizing marketing and pricing strategies.
- Analyzing market trends and preparing forecasts.
- Generating new business leads.
- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
· Build strategic relationships and partner with key industry players, agencies and vendors
· Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
· Oversee and approve marketing material, from website banners to hard copy brochures and case studies
· Measure and report on the performance of marketing campaigns, gain insight and assess against goals
· Analyze consumer behavior and adjust email and advertising campaigns accordingly
· Sound understanding of marketing fundamentals and tactics
· Creative thinking and problem-solving ability
· Leadership and project management skills
· Knowledge of digital marketing and social media marketing strategies
· Excellent verbal and non-verbal communication skills
· Proficiency with marketing tools and software
· Proficient in marketing research and statistical analysis
· The ability to work under pressure.
