As an Account Manager at Digitas, you will be responsible for helping to drive customer loyalty and retention through the delivery of insights and targeted customer communications. Working alongside the CRM team, this role will be pivotal in demonstrating the value of putting the customer at the heart of the organisation.
The role requires you to work closely with clients to manage monthly newsletters, ensuring the timely deployment of marketing and transactional emails. You will be responsible for creating, testing, scheduling, and deployment of all customer email campaigns using the Oracle Responsys platform ensuring all tracking codes are applied correctly to facilitate accurate performance monitoring. You will track the monthly performance of emails and communicate their performance. Additionally, you will develop programs to identify the optimal deployment times for emails, segment the email database to identify and target actives, lapsers and dormant users with specific campaigns, and manage the delivery of tactical lifecycle email campaigns. This will facilitate the measurement of targeted tactical onboarding, reactivation and retention campaigns.
This role also includes managing mid-level client relationship on a day-to-day basis, as well as the internal teams (strategy, creative, technology, data, and operations) to ensure the highest-level performance and growth. The role requires the candidate to be a digital native, commercially inclined, organized, meticulous, collaborative, with a confident and persuasive approach to facilitate client and internal team leadership.
- Liaise with clients, understanding the key products and services Digitas can provide and assist the Account Lead/Director in putting together marketing strategies, budgets, and project/product proposals.
- Manage and grow internal team of line reports including Senior Account Executive/Interns, if applicable.
- Assist the Account Lead/Director In the coordination of internal/client meetings and key presentations.
- Help clients and internal team prioritise projects.
- Manage internal teams to deliver end-to-end projects and campaigns on time, budget, and quality.
- Help to motivate and keep teams focused on brand ambition and project/campaign deliverables.
- Manage process and tools between agency and clients.
- Be a constant learning in digital and innovation spaces including but not limited to CRM, data, website.
