As a Brand and Trade Marketing Senior Executive/ Assistant Manager, you will play a pivotal role in shaping our company’s image, driving brand awareness, and optimizing product visibility. Your responsibilities will span both brand marketing and trade marketing, ensuring a cohesive approach across various channels. Here’s what you’ll be doing:
Brand Marketing Responsibilities:
- Analyze brand positioning and consumer insights.
- Shape and communicate our vision and mission.
- Translate brand elements into strategic plans and go-to-market strategies.
- Manage our social media platform/agency, ensuring adherence to brand guidelines.
- Develop innovative marketing campaigns that resonate with our target audience.
Trade Marketing Responsibilities:
- Develop and implement trade marketing strategies to enhance brand visibility and drive sales.
- Collaborate with sales teams to align marketing strategies with sales objectives.
- Design impactful point-of-sale marketing materials, displays, and in-store promotions.
- Analyze market trends and competitor activities for growth opportunities.
- Manage the trade marketing budget efficiently.
- Organize trade shows, exhibitions, and events to promote the brand.
- Coordinate logistics for timely delivery of marketing materials.
Requirements and Skills:
- Proven working experience as a Senior Executive / Assistant Brand Manager.
- Ability to develop brand and marketing strategies.
- Excellent understanding of the full marketing mix.
- Strong analytical skills combined with a creative mindset.
- Data-driven thinking and affinity for numbers.
- Outstanding communication skills.
- Up-to-date with the latest trends and marketing best practices.
- Ability to work collaboratively with cross-functional teams.
- Degree in marketing or a related field.
