Responsibilities:
- Create and implement effective digital campaigns across various channels, including social media, email, SEO, and paid advertising.
- Craft engaging and relevant content for websites, blogs, and social media platforms. Optimize content for search engines and user experience.
- Manage and monitor social media accounts, create content calendars, and engage with the audience to enhance brand visibility.
- Design, execute, and analyze email campaigns. Segment audiences and personalize content for maximum impact.
- Optimize website content, conduct keyword research, and manage paid search campaigns (Google Ads, Bing Ads).
- Track key performance metrics using tools like Google Analytics. Provide insights and recommendations for continuous improvement.
- Identify areas for improvement on the website, landing pages, and conversion funnels.
- Collaborate with affiliates and partners to drive traffic and sales.
- Allocate and monitor digital marketing budgets effectively.
- Keep abreast of industry trends, emerging technologies, and best practices.
Requirements:
- Min Diploma or Bachelor's degree in Marketing, Business, or related field.
- At least 2-3 years in digital marketing roles.
- Ability to interpret data and make data-driven decisions.
- Familiarity with Google Analytics, SEO tools, social media platforms, and email marketing software.
- Ability to think outside the box and adapt to changing digital landscapes.
Clarence Khoh
R1552376
