The Marketing Executive research content and consumer trends, develop content strategies, and create content for a variety of businesses in digital media. They work closely with design and marketing teams to ensure that the content is engaging and consistent across all media platforms.
Requirements:
• Strong background in creating and customizing compelling content to reach out to targeted audiences
• Able to work in a fast-paced environment and to meet deadlines
• Proactive, self-motivated and a team player
• Possess good communication, management, and coordination skills
• Strong understanding of the Singapore marketing landscape will be a plus (e.g. consumer trends, media channels, etc.)
• Analyse impact of campaign strategy and digital media planning and optimization towards business goals
• In-depth knowledge of various social media platforms (i.e. Telegram, Instagram, TikTok, etc.)
• Knowledge of softwares such as Adobe After Effects, Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Canva will be an advantage
Roles & Responsibilities:
• Identify social media marketing trends and develop monthly content strategy, produce content for the required platforms, and schedule content in a timely manner
• Tailor content to different platforms and formats (e.g. static image, infographics, animation/GIF, Facebook/Instagram Stories, microvideos, polls, podcasts, live streams and event coverage)
• Ideate new and creative growth strategies through digital platforms and/or any emerging technologies including growth of Company social media platforms and their online presence
• Keep abreast of new social media sites, web technologies and digital marketing trends, and adopt these for future campaigns
• Monitor and evaluate campaign performance, assess campaign trends, prepare data analysis, and identify growth opportunities for clients
• Continuous review and active management of the website and all digital assets
•Creation and execution of marketing campaigns including company branding, online content strategy, social media campaigns etc.
