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Jobs in Singapore   »   Jobs in Singapore   »   Sales / Marketing Job   »   Market and Application Manager APAC
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Market and Application Manager APAC

Henkel Singapore Pte Ltd

Henkel Singapore Pte Ltd company logo

Your role:

  • Conduct thorough market analysis to pinpoint growth opportunities in specific regional segments. Propose actionable insights to regional and global teams to drive strategic initiatives.
  • Develop deep regional market expertise and conduct benchmarking. Serve as a crucial link between local markets and global strategy, incorporating vital customer feedback and requirements.
  • Scope out regional market opportunities and assess business cases for localized initiatives not covered in the global strategy, focusing on white spots and high-impact applications.
  • Contribute to industry-specific content for Marketing programs that support local market activation and customer engagement, emphasizing key applications and scaling processes.
  • Participate actively in regional sales and marketing meetings, providing essential business insights that guide and refine sales strategies and market focus.
  • Define ambitious regional strategies and roadmaps aligned with market and application strategies. Drive execution to achieve set objectives effectively.
  • Oversee efficient product lifecycle management, including New Product Introductions (NPI), regional extensions, and rationalization. Lead end-to-end coordination of regional product launches, ensuring optimal time-to-market for all NPIs.
  • Define portfolio segmentation and drive improvements to the Golden Range tailored to regional needs, in alignment with market strategy and application managers.
  • Collaborate closely with Product Management to manage category profitability and ensure commercial success within the region.


Your skills:

  • Degree in Engineering, Business or Marketing
  • Min. 10 years of relevant experience in Market Strategy / Business Development / Sales / Application Engineering
  • Strong business acumen and analytical skills with the ability to interpret data and draw actionable insights
  • Demonstrated ability to develop and execute successful market penetration & portfolio strategies
  • Excellent communication and interpersonal skills to collaborate effectively across diverse cross-functional teams
  • Knowledge of the industry and market trends. Experience in the Electric Vehicles or Medical industry is a plus
  • Familiarity with product lifecycle management and project management methodologies
  • Results-driven mindset with a focus on achieving business objectives
  • Adaptability and ability to thrive in a dynamic, fast-paced environment
  • Strong computer skills specially with MS Office, Adobe, and Power BI are a plus
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