Who We Are
Kinesso is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at KINESSO.com.
The Opportunity
The Programmatic Specialist (Senior Executive) reports into the Regional Business Director and is responsible for strategic planning, activation and optimisation of programmatic campaigns end-to-end.
- Manage daily requests, workflow & relationships
- Produce and present recommendations that evolves current client approach
- Manage campaign set up in platform and ensure quality checks in place for implementation
- Manage and leverage client’s 1PD as part of campaigns to help achieve KPIs
- Conduct daily monitoring of campaigns; performance and optimization and ensure information is clearly communicated to the client and internal team members through regular established reports at key milestones
- Identify potential performance/technical issues (both micro and macro) and address as necessary with both a healthy sense of urgency and clear action points
- Monitor media spend for a portfolio of campaigns to ensure on-time completion
- Assist in evolving the approach through both hygiene (process) and thought leadership (innovation)
Ideally
- Experience in programmatic campaign management and planning
- High level of technical & executional capability across programmatic tools & systems
- Hands on experience with campaign management set up and optimization on DSP platforms, particularly with DV360, other platforms a bonus
- Strong level of understanding of programmatic capability across the digital ecosystem
- Analytical strength in providing insight and media solutions
- Interpersonal and people management skills both internally and with client
- Team player, ability to delegate and stakeholder management while also able to operate and function independently
Kinesso is an equal opportunity employer and is committed to building a diverse and inclusive workplace. People with Disabilities and all historically excluded or under-represented people are encouraged to apply.
