Responsibilities
· Collate and report back monthly on performance statistics for all digital communications across all channels, using these statistics to influence future digital activity.
· With the rest of the Marketing Communications team act as a brand guardian in terms of look and feel of online communications as well as tone of voice of copy.
· Overseeing PPC campaigns monitoring their performance and return on investment.
· Writing informative and effective search engine optimised copy for the website and external blog postings.
· Monitoring return on investment for the different online marketing campaigns.
· Managing the organisation's Social Media accounts ensuring all copy is relevant for the different platforms.
· Managing the content diary for social media content.
· Keeping up to date with changes and advances in social media and advising on new channels and approaches to adopt.
· Monitoring social media for company mentions and engaging with customers where relevant
