- Determines a marketing plan designed to grow market share, boost sales, increase brand awareness, and meet revenue goals.
- Monitors direct competitors, tracks marketing and economic trends, and researches consumer behavior to develop promotional strategies and grow customer demand for products and services.
- Grows market share by supporting the sales staff and creating marketing programs across products and product lines.
- Identifies short- and long-term issues that might hinder sales and marketing efforts and devises strategies to address these challenges by advising sales and senior leadership and giving directives to marketing staff.
- Develops marketing plans for each product or product line.
- Grows brand recognition and secures consumer loyalty by strengthening customer relations procedures and overseeing company presence at conventions, trade shows, and seminars, and involvement in professional associations.
- Provides market research to product developers to help determine future avenues for business growth by finding new uses for existing products and direction for new product development.
- Oversees marketing and promotions budget and scheduling expenditures.
- Hires, manages, and mentors marketing staff, providing assessment, coaching, and professional development support.
- Maintains and develops relationships with outside agencies, vendors, consultants, and freelance staff.
- Develops professional expertise by researching consumer behavior, marketing best practices, and technical advances relevant to the field, attending professional conferences and workshops, and participating in professional associations.
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