This position creates and executes segment marketing plans and sales campaigns to grow volume, revenue, and profit within targeted segments. He/She collaborates with other groups to ensure the right messages get to the consumer through all communication channels. This position identifies targeted markets, researches buying behaviors, and translates buying behaviors into value propositions for customers. He/She builds and presents marketing tools and information to internal stakeholders to gain approval of marketing plans. This position monitors and reports performance of marketing initiatives to Senior Management to explain variance to plans and outlines key learnings or issues. He/She conducts meetings with internal groups to explain benefits for new offerings and how to position new programs and offerings in the marketplace.
Responsibilities:
- Manages project lifecycles, including project scope, resources, schedule, initiation, start-up/design, building, and deployment to see projects from beginning-to-end.
- Develops project plans (i.e., detailed plan, milestones, and work breakdown structures) and assigns tasks to resources to ensure projects are completed on time and according to specifications.
- Builds and presents marketing tools and information to internal stakeholders to gain approval of marketing plans.
- Provides subject matter expertise to ensure marketing plans are on target, to clarify product positioning issues, and make changes to the plans when necessary.
- Communicates with marketing sources (e.g., sales force, segment managers, pricing region and field marketing managers, Business Information Analysis, Pricing, Customer Service Center, etc.) to gain insight into the needs of customers.
- Reviews segment sources (e.g., periodicals, financial reports, field reviews, etc.) to stay current on trends and issues that impact customers.
- Uses financial analyses of projected growth in targeted segments, products, or program groups to determine future target markets.
- Identifies strategic implementation opportunities of key customer issues to develop alternatives in incentive plans, product repositioning and new approaches to the marketplace.
Requirements
- Possess a Bachelor's Degree in Marketing, Business Administration or similar fields
- Possess at least 7 years in a Marketing role (preferably in the same logistics/supply chain industry) and at least 5 years of people management experience
- Demonstrate ability to communicate and present to stakeholders across all levels
- Proficient in Microsoft Office minimally. Working proficiency with Power BI, SQL and Tableau will be a great plus.
- Prior project management experience will be preferred.
- Able to work independently with minimal supervision
- Comfortable to travel for work where required (if any)
