The Senior Officer supports execution of CRM campaigns in key segments across Asia. This is a role in a dynamic work team driving business performance and customer engagement initiatives through differentiated marketing tactics. S/he is responsible for data analyses and insights which contributes to evaluation and refinement of CRM programs, as well as strategic analyses and research driving program innovation and improvement. S/he also provides project management support by managing key program execution components including customer segmentation, coordination of tasks with agencies, cross functional teams and/or vendors etc.
Job Roles & Responsibilities:
- Support implementation plans for successful execution of relationship marketing activities for countries in Asia through coordination with key stakeholders and management of internal data
- Create (with the support of the CRM Supervisor) strategic analyses based on secondary research, regional internal research, and customer data analyses which will lead to CRM program innovation and continual improvement
- Support CRM program design and forecasting work based on various business goals and across different communication channels with focus on digital platforms
- Maintain a database of customer information that includes profiling data (i.e. segment, shipping trends etc) and performance of CRM-related activities
- Report and monitor performance of campaigns, through UPS data systems and develop a model approach towards measuring the results of marketing initiatives, routinely offer insights regarding any variance from expected performance or for future enhancements
- Analyze data on customer relationships and identify gaps for penetration opportunity
- Generate related reports/analysis and presentations to management for consideration/review/approval
Job Requirements:
- Possess a Diploma or Bachelor Degree in Business Studies, Marketing, Statistics, Finance or Strategy disciplines
- Two years working experience in similar job capacity preferred
- Fast learner, proactive team player and ability to work in a fast pace environment
- Proficient in database knowledge with strong data mining skills
- Strong organizational and problem solving skills
- Fluent in English and Mandarin preferred (reading, writing and spoken)
- Proficiency of MS Office applications, especially Excel and Access
