We're looking for a Marketing Automation Specialist to join our team inLondon / Singapore as part of our Marketing function.
Your Role: You will play a pivotal role in helping our brands succeed in their marketing automation efforts. You will be executing comprehensive Marketo programs and partnering closely with brands/Marketing Manager/Marketing Operations to become an invaluable resource and extension of their team.
You will be analysing data integrity issues (accuracy, duplication, and completeness), driving processes/systems to resolve these issues, and confidently communicating solutions to the internal team are essential responsibilities. You should also be comfortable advancing strategies with confidence.
Key Responsibilities
● Collaborate closely with marketing team stakeholders to drive campaign production, execution, and operations Manage end-to-end marketing campaigns
● Design, localise, automate, and optimise regional demand generation campaigns using Marketo
● Manage data, including segmentation analysis, list management, and lead processes in Salesforce (CRM)
● Develop and execute marketing automation strategies to streamline workflows and enhance efficiency
● Configure and manage marketing automation within Marketo
● Work with cross-functional teams to identify automation opportunities and implement effective solutions
● Build and maintain automated campaigns across various channels
● Monitor and analyse campaign performance metrics, providing insights and recommendations for optimization
● Stay updated on industry trends and best practices in marketing automation
● Train and support team members on using marketing automation tools and processes effectively
● Improve data integrity operations where possible
Your Experience
● Strong hands on experience with Marketo
● HTML knowledge is a plus
● Excellent troubleshooting skills
● In-depth knowledge of marketing automation processes, including lead management, campaign management, and online marketing
● Expertise with CRM applications, such as Salesforce.com
● Hands-on experience with enterprise-level Marketing Automation systems (Marketo experience desired)
● Experience with project management tools, like Monday.com / Hive
● Marketo Certification (highly desirable)
If you don't meet every single requirement, we'd still encourage you to apply. At Ascential, we are committed to creating a diverse, inclusive and authentic workplace, so if you are excited about this role we would still like you to apply.
Who are we?
Ascential takes the world’s leading brands to the heart of what’s next for their industries.
We do this through our events, intelligence products and advisory services. Our 700 people serve a global customer base from more than 100 countries in the large and growing Marketing and Financial Technology sectors. Ascential plc is listed on London Stock Exchange. Find out more here:: ascential.com
Why Choose Us?
Two divisions. Three continents. One great culture.
We strive for the highest standards in everything we do. But that’s not just for our customers. We want working for Ascential to be the best career move you’ve ever made.
Ascential is a people-powered company, and we’re committed to supporting each and every one of them. We publish an annual Diversity, Equity and Inclusion Report that sets out our goals, commitments and progress so far. We invest in Employee Groups, empowering them to run educational events, support charities that they’re passionate about, and share experiences with colleagues. These groups include Able to Thrive, Ascential Pride, Black in Business and Empower Women's Network. And our inclusive recruitment practices and early talent programmes help us to bring curious, passionate people from every walk of life into our team.
We’re committed to ensuring that the impact of our business on our environment - and the communities we operate in - is a positive one. That means making sure that each event we run is the most sustainable it’s ever been. We also default all of our pension plans to ESG options, so that our people’s savings are invested in ways that help rather than hinder our planet.
Helping people to connect and drive progress isn’t a business-only goal. We know that the world is a better place when we all lead with heart, supporting charitable causes that make a difference. We provide opportunities to give back through Volunteer Days, our Employee Groups and our charity partner, The Prince’s Trust.
We value output, not hours. Most of our roles ask for 1-2 days a week in your nearest office. But if that’s not possible for you, let’s talk. Flexible work conversations are actively encouraged here, and always will be.
Only you know what’s most important to you. That’s why we offer benefits packages that you can tailor to your needs. These include:
UK:
● 25 days of holiday per year - with an option to buy/ sell upto 5 days
● Pension, Life Assurance and Income Protection
● Flexible benefits platform with options including Private Medical, Dental Insurance, Critical Illness and the Ascential Shares Scheme
● Employee assistance programme, season ticket loans and cycle to work scheme
● Volunteering opportunities and charitable giving options
● Great learning and development opportunities.
Singapore:
● 20 days of holiday per year
● Private Medical Insurance & Life Assurance
● Life Assurance
● CPF, helping you set aside funds to build a strong foundation for retirement.
● Employee assistance programme
● Volunteering opportunities
● Option to opt into the Ascential Shares Scheme
We want to ensure everyone has the opportunity to perform their best when interviewing, so if you require any reasonable adjustments that would make you more comfortable during the process, please let us know so that we can do our best to support you.
If we inspire you, why not join and inspire us? Find out more
