Assistant Marketing Manager (Campaigns & Retail)
Job Summary:
Company Background: Global MNC Retail Field
Location: Central
Working days: 5 days, Mon – Fri
Salary Range: up to $7000 (Depend on experience)
Key Responsibilities:
Omni & Integrated Marketing Campaigns
- Collaborate with senior marketing executives to execute strategic campaign touchpoints for in-store events and promotional marketing.
- Develop and implement comprehensive communications plans, ensuring alignment across all channels, including e-commerce and retail stores.
- Oversee the seamless integration and execution of campaigns, coordinating closely with onsite management and retail operations.
- Manage the procurement of gifts with purchase (GWP), from ideation to distribution.
- Conduct post-mortem analysis to evaluate campaign effectiveness and identify improvement areas.
Retail Marketing
- Direct retail marketing campaigns that align with overall brand strategies and business objectives.
- Enhance customer engagement through meticulous management of retail touchpoints and innovative in-store marketing solutions.
- Negotiate and manage partnerships with malls and brands to develop engaging in-store promotions and events.
- Monitor and analyse the performance of retail marketing campaigns and promotions to assess effectiveness and ROI.
Trade Marketing:
- Drive strategic collaborations and partnerships with brands to enhance product offerings and promotional activities.
- Develop and execute co-marketing strategies with key brands to maximize brand visibility and sales performance across channels.
- Analyse market trends and consumer insights to tailor partnership strategies that resonate with target demographics.
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Sherwin Wong
Registration Number: R1770151
EA License No: 06C2859 (MCI Career Services Pte Ltd)
