Grobrix Marketing Lead Job Description
To be based in Singapore and under the Growing Together Brand Direction and to support our exciting US rollout penned for August this year, the candidate would be responsible for:
Trade Shows
Working with the sales and community management team to strategise, design and execute on trade show appearances. Like this...
Strategic Physical Events
Working with our PR team, community management team and customers (Little Farms) or potential collab partners (Green Collective) to organize and market events to drive brand awareness and leads. These might include farm2table events with the press or cooking competitions with culinary schools.
Drive Social Media Collaborations with Customers and Partners
Working with our community management team and customers or partners to strategise, design and execute organic social media posts. Like this... and this… and this...
Organic Social Media Brand Content and Campaigns
Working with our PR team and community management team to strategise, design and execute an organic social media calendar with campaigns around thematics such as IWD or Earth week. Like this...
Content Creation and Delivery
Working with our PR team and SEO to create blog content for the website. Like this....
EDM and Monthly Newsletter
Working with our PR team for copy assistance to design, execute and monitor email based campaigns.
Paid Social Media Campaigns
Strategy, Design, Execution and Monitoring of campaigns on LinkedIn.
SEM
Following from the SEO work currently being undertaken with the PR team, implement a strategy, execute and monitor an SEM strategy.
Marketing Video Creative Direction
Under the Growing Together Brand Direction, we will likely need a new brand video to replace this one.
