Associate Digital Director

Overview of the Job

Mindshare is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for an Associate Performance Director to join us.

In this role, you will manage the day to day operations of the centralized search buys and work with regional and global teams. We are looking for a digital professional with 6+ years of experience. Experience in Tech B2B is a plus.

3 best things about the job:

1. Exposure to a true global network.
2. Working across one of the prestigious tech client with varying objectives across a mix of brand campaigns and performance business units.
3. Working truly as a regional hub- managing more than 15 markets from Singapore.

Measures of success –

In three months:

• Understand client’s business goals and marketing objectives and understand the role SEM plays to drive their business forward.
• Great understanding of best practices and audit process to deliver best in class campaigns.

In six months:

• Optimizing the campaigns and showing true business impact via media.
• Continually building test and learn frameworks across all SEM campaigns, ensuring tests reach significance where possible and learnings / next steps are communicated to clients.
• Strong relationship with your team and senior stakeholders across the business
• Strong relationship with SEM reps across key partners
• Contributing to campaign performance to drive continued efficiencies across all campaigns

In 12 months:

• Continually building test and learn frameworks across all SEM campaigns, ensuring tests reach significance where possible and learnings / next steps are communicated to clients.

Responsibilities of the role:

• Manage the day to day operations of the centralized search buys and work with regional and global teams.
• Key point of contact with Google, Naver and Yahoo teams – driving strategic relationship and driving value adds for the regional clients.
• Coordination and collaboration with other squad teams to drive integrated insights.
• Ongoing client servicing including but not limited to optimisation and campaign progress, prompt response to client and internal questions related to paid campaigns.
• Ongoing SEM strategy development and implementation.
• Working with the analytics team to drive deeper insights and create custom views and reports for senior stakeholders.

What you will need:

• Preferably has regional experience and understands markets.
• Experience in a digital marketing role with a focus on SEM
• Google Ads Search & Google Ads Fundamentals Certification
• Experience in running high-volume campaigns across Google Ads with a Strategic mindset to building and deliver bid strategies and attribution models across Google Search Ads 360.
• Proven experience of on-going campaign optimisation to improve business objectives, such as ROAS and CPA. Able to deliver across a range of touch points.
• Strong analytical mindset with attention to detail around data, insights and actions
• Great presentation skills

More About Mindshare

Mindshare is a media services company that accelerates Good Growth for its clients. Our company values of energy, empathy and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. You can check out some of our people’s stories on LinkedIn or Instagram or hear about the company in their own words here. Mindshare is part of GroupM, the world’s leading media investment company, and WPP, the world’s largest advertising holding group.

About GroupM Singapore

GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means, that aside from the local clients and media owners, we also have a high proportion of multi-national clients, renowned brands and media owners. Making GroupM Singapore the Number One organisation to join and develop your career in media investment.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what m