- SALES ADMINISTRATION RESPONSIBILITIES
- Establish programs and direct efforts to achieve groups and catering goals based on market segmentation and budget
- Monitor sales production and adjust sales activities, account coverage and sales priorities as necessary to achieve the planned goals
- Develop annual sales department budget and execute sales programs and activities
- Prepare departmental budget and forecasts, operating within set parameters and ensure effective cost control
- To establish and maintain rapport with clients, prior to, during and post conference, exceeding their expectation and encouraging repeat business
- Expedite function bookings, proposal and event contracts
- Conduct site inspections when required
- Control function space maximization
- SALES PERSONNEL DEVELOPMENT RESPONSIBILITIES
- Recruit, select train and motivate Sales department personnel to achieve sales goals
- Assure understanding of Job Descriptions, Goals, SOP of Sales Department personnel and conduct formal semi-annual evaluation and ongoing coaching and counseling
- Maintain established personnel policies and procedures of the hotels
- MARKET PLANNING RESPONSIBIITIES
- Participate in development and execution of hotel marketing plan to identify sources of group business to the hotel and establish solicitation programs to maximize sales
- Participate in development of marketing plan, sales action plan, profit plan, A&P budget and marketing audits
- Monitor forecast of all group and FIT segments and identify valley periods of sales emphasis and achieve forecast
- COMMUNICATION RESPONSIBILITIES
- Maintain close and open communication with other department heads
- Maintain timely communication with Corporate Sales Offices, STB that can generate leads and provide information
- Coordinate communication between Sales and Other Departments to assure awareness of bookings and sales programs
- Maintain timely and responsive communication with accounts and prospects
- INVENTORY MANAGEMENT RESPONSIBILITIES
- Monitor function space utilization and holding period of tentative groups to maximize catering revenue
- Monitor group bookings in relation to room availability, room type and customer spending potential to maximize rooms and other revenue
- Ensure that all contracts are covered by attrition and cancellation clauses to ensure hotel is protected
- OTHER RESPONSIBILITIES
- Ensure that all safety , health, security and loss control policies and procedures and government legislation are adhered to
- Comply with hotel and department policies and procedures at all times
- To carry out other duties as and when assigned by the Management of the Hotel
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