Le Pub is looking for a Strategy Director to join the team immediately. If you’ve got 8-10 years of experience in communications strategy, brand building and design brand experience/ customer journey– we’d love to hear from you.
Discipline overview
The Strategy Director is responsible for creating powerful visions and roadmaps for brands - bridging brand strategy, campaign planning, experience design and innovation. With a rich background in brand and communications planning + passion for innovation + obsession with popular culture, the director is a project leader and trusted advisor across the agency and client world.
Job Description
Your role as Strategy Director is defined by 3 key areas of responsibility:
- Leading the strategic recommendation to build & grow brands to support client business growth:
- Provide strategic thinking and consumer insights suitable for developing Global Brand Communications/Platforms and Campaigns.
- inspire, drive, and deliver strategic thinking and frameworks suitable for Tiger’s & Heineken’s overarching platforms and campaigns
- Have deep understanding of client business to provide consultant POV on what is the right things to do
- Have gravitas and ability to Hold strategic conversations with senior clients, and define key priorities for the account to support the growth agenda.
- Champion strategic direction and elevate creative output on the account.
d. Via annual planning conversations to help define priorities for investment and what is required to deliver this
e. Via strategic approach for global and regional campaigns that build a global brand yet are locally relevant. You will work closely with the local planning team and data points from local markets to ensure we have local insights reflected in our global campaign where applicable
f. Lead the integration of capabilities and external partners to deliver a seamless campaign ecosystem
g. Via giving creative direction that delivers the most effective expression of the aligned strategy on the brand & campaign. Working closely with the creative and account team to inspire and shape the work to our global standard
h. Inspire and elevate creative work for the brands
2. Be the brand governance for local markets:
a. Involve in local campaigns and support strategic rigour as well as inspire and elevate creative outputs.
b. Provide guidance for local implementation of the global campaign and beyond to ensure brand consistency yet apply what works well locally to achieve success
c. Review and support the strategic direction and creative output for local campaigns (done by local markets)
Expectations as a member of our LePub global planning community
● You believe passionately in the power of Creativity-Data-Culture. You are curious about what’s happening worldwide and within your client business & consumers. You have a keen perspective on Brands vs Culture, inspiring the team & clients with your thought leadership and best practice in building meaningful brands in culture.
● Your ideas and voice will be heard, respected and protected with passion. Ideas are not disposable commodities; they are our most precious assets
● You will be tested and challenged, but you will equally be supported, encouraged and celebrated. Because the true value of a community is that we bring out the best in each other
