Summary of Responsibilities:
The main responsibilities and tasks of this position are as listed below, but not limited to these:
- Conduct market research to identify consumer preferences, market trends, and competitive landscapes
- Analyse data from various platforms to provide informed proposal to meet commercial and business goals
- Review competitors for each F&B product to create in-depth marketing strategies to promote food and beverage products, including menu items, drinks, and culinary offerings.
- Develop marketing calendar for each F&B stream, ensuring timely and accurate execution of each initiative through coordinating with relevant teams
- Work to enhance the brand image of each F&B establishment by ensuring a consistent and appealing online and offline presence.
- Manage and allocate the marketing budget effectively to achieve desired results and a strong return on investment
- Source and collaborate with relevant partners and supplier to create unique guest experiences and events
- Plan F&B marketing campaigns with marketing team and agencies to cover digital marketing, social media, email marketing, and traditional advertising, to increase brand awareness and sales
- Host and entertain media, food bloggers, and influencers to drive positive coverage and beneficial commercial outcomes
- Monitor and analyze the performance of marketing campaigns and prepare regular reports to evaluate the effectiveness of different strategies
- Initiate partnerships drive business synergy and reduce costs
- Host prolific partners and industry players for continual engagement while seeking opportunities for mutually-beneficial collaborations
