What is expected from you?
When you are at the beginning of your career, as a graduate or with a few years’ experience, your focus is on learning and developing yourself into a robust researcher. Your objective is to achieve project management excellence and become a skilled, knowledgeable, robust researcher. You are passionate about working with numbers, and by doing so you are helping major consumer goods companies to optimize their prices & portfolios. For example, you could be helping a client determine whether they should increase the price of their current shampoo range, or if it would be better to introduce a smaller sized range next to the current one. You may have more affinity with certain areas of research such as Analytics or Modelling, Data Science, Account management, but we encourage you to learn as much as possible in your early career to make sure you have a solid skillset that will set you up perfectly for the next steps in your career.
You are expected to learn all the process steps of Market Research. This includes:
- scripting and technical set up of studies
- modelling and data analysis
- giving actionable pricing recommendations to clients
- working with clients from day one
Some SKIMmers may focus more on the technical elements of research such as Data Science, Statistics, Modelling, Programming; their journey into Market Research is therefore different, because we emphasize each individual’s unique talent. But saying that, we do think it’s important to be exposed to all the different corners of Research before you decide which career paths excite you most. We expect you to learn, gain experience, maximize exposure to different challenges, build your technical skills, develop independence and project management excellence.
