Key Accountabilities:
- Analyze end users and market demands
- Perform product and competitors' analyses
- Perform and coordinate market research with going overseas market if needed
- Consolidate product request from all SBUs to strategize new product roadmap with the positioning with current product lineup(anti-cannibalisation)
- Follow up on progress of R&D on new product request
- Preparation of sales promotion and marketing material/tool for new products
- Conduct sales target setting and estimate the new product sales contribution against the development investment
- Sales performance tracking for new products
Requirements:
- Degree in Mechanical / Electrical / Electronics Engineering or relevant
- Experience in air-conditioning industry will be an advantage
- Analytical and objective approach towards assessing product request, planning and strategy
- Good knowledge of economics and current market trends
- Ability to develop product strategies with logical approach
- Proactive and influential personality with ability to persuade and drive decisions
- Effective verbal and written communication skills
