Responsibilities:
- Support the Marketing Manager in developing brand strategy and management of assigned brand(s).
- Plan and execute brand marketing campaigns and promotion activities.
- Working with Media, Digital, PR and creative agencies, vendors and contractors on planning and delivery in meeting campaign objectives.
- Creation and production of trade-related POS/promotional materials and VMD respecting brand guidelines.
- Managing advertising and promotion funds and assist on the profit delivery of the assigned brand(s).
- Work closely with all key stakeholders and assist in development and execution of trade and in-store activities.
- Perform brand sales analysis and evaluation of advertising and consumer campaign & promotion activities.
- Keep abreast with market trends and new developments utilizing information for business improvement
- Providing market analysis information pertaining to competitors, trends and activities.
- Preparation of monthly reporting materials and necessary submissions.
- Any other work and operational matters assigned by the Marketing Manager.
Requirements:
- Degree in Business, Marketing or equivalent
- Minimum 1-3 years relevant working experience in brand management and/or marketing experience in FMCG industry. Prior experience in Beauty / Cosmetics / retail industry is preferred.
- Possesses strong analytical thinking skills and sense of business ownership.
- Resourceful, creative, good interpersonal and strong presentation and bilingual communication skills.
- Hands-on and able to work with minimum supervision
- Pleasant personality, independent, as well as a self-driven good team player
- Proficient in Microsoft Office.
