About Filtrona
Filtrona is the only global, independent market leader in the design, testing and manufacturing of specialist filter solutions, tear tapes and related scientific services. With a head office in Singapore, Filtrona has 11 manufacturing facilities across Europe, America, and Asia, together with 3 innovation centres, an accredited laboratory and a centre of excellence focused on sustainability. The company has over 2000 employees serving customers across 120 countries.
Our purpose is to support partners to transform and benefit from business growth; we succeed when they succeed. Our mission is to be a responsible, customer-focused innovation leader creating excellence in sustainable solutions for today and tomorrow.
For more information, please visit www.filtrona.com
Role and Responsibilities
We seek a highly skilled and motivated Global Product Marketing Manager to join our Commercial team. This person will report to the Commercial Excellence Director and is responsible for the go-to-market strategy and efficient and fast product sales expansion in target product segments.
Product / Segment / Strategic Project Strategy
- Lead in market, competitor and value chain analysis, opportunity quantification and subsegment prioritization
- Identify customer needs, develop and implement product strategy including sources of differentiation and competitive advantage
- Create regional customer deployment plan (target customers, samples, trials)
- Define global value proposition and tailor global value proposition to meet local market needs
- Develop and implement target market pricing strategy
Product Launch & Management
- Collaborate with Market Insights function and translate customer needs’ into new product ideas proposition into the innovation funnel
- Work with Innovation team on new product launch and act as Commercial team’s POC for Innovation
- Lead and drive product launch planning across regions
- Partner with Pricing function on value pricing framework and value proposition definition
- Optimize product P&L across regions (pricing, allocation, product roadmap)
- Provide ongoing communications and support in developing marketing materials for product launch
- Train sales team on product knowledge, value proposition and selling approach
- Managing product pipeline in collaboration with Business Processes function
Product Strategy Development & Monitoring: Expansion & Post Launch Activities
- Determine appropriate strategy to manage the product based on the product’s lifecycle stage
- Determine regional forecast & product transfer needs
- Forward planning for regional expansion including regional capacity over longer term
- Establish segment / product objectives for Operating Plan and Strategic Plan, monitors performance against KPIs and initiate corrective action
- Updates value proposition, positioning and R&D targets based on evolving customer needs and competitor activities
- Manage margin over product life cycle
- Partner with Finance team to creates business case when capex is required
Leadership and People Management
- Manage diverse relationships – relates well to a variety of diverse styles, builds diverse networks, quick to find common ground
- Secure and coordinate information flow, be subject matter expertise and action planning with relevant functions (cross-functional and global)
- Lead, develop, motivate and assign members to appropriate tasks
- Be active in relevant industry associations across the Region
Qualifications and Education Requirements
- Degree or MBA in marketing and equivalent discipline
- Minimum of 8-10 years relevant work experience in B2B product marketing
- Solid understanding of the tobacco industry and experience in B2B marketing is non-negotiable
- Product management experience highly desirable
- Excellent command of spoken and written English is a must
- Strategic thinking, robust commercial acumen and sales-oriented mindset
- Detailed oriented with strong project management skills on multi-market projects
- Lead and effective participation in multi-functional work-projects and cross-functional teams globally
- Skilled at influencing opinions to accomplish business goals and objectives while maintaining strong interpersonal relationships across various stakeholders
- Data driven mindset and strong analytical skills with experience in using primary and syndicated research / insights, market and competitive analysis to elevate performance
