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Jobs in Singapore   »   Jobs in Singapore   »   Information Technology Job   »   Senior Director of Sales (Proactive)
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Senior Director of Sales (Proactive)

AccorHotel

AccorHotel company logo

Sales Administration Responsibilities

  • Establish leads/partnerships and direct efforts to achieve Groups, Corporate, Leisure, M.I.C.E, Airline, Luxury Consortia room night goals based on market segmentation and budget and to develop ongoing relationships with the clients
  • Monitor sales production and adjust sales activities, account coverage and sales priorities as necessary to achieve the planned goals
  • Develop account qualifications criteria and use market research to identify priority markets and accounts , to assign sales to assure coverage to all major markets and segments
  • Monitor weekly activity of Senior / Sales Managers and ensure sales team is maximizing the use of resources to penetrate new accounts
  • Develop annual sales department budget and execute sales programs and activities

​​​​​​​​​​​​​​Sales Personnel Development Responsibilities

  • Recruit, select train and motivate Sales department personnel to achieve sales goals
  • Assure understanding of Job Descriptions, Goals, SOP of Sales Department personnel and conduct formal semi-annual evaluation and ongoing coaching and counseling
  • Maintain established personnel policies and procedures of the hotels

Market Planning Responsibilities

  • Participate in development and execution of hotel marketing plan to identify sources of group business to the hotel and establish solicitation programs to maximize sales
  • Participate in development of marketing plan, sales action plan, profit plan, A&P budget and marketing audits
  • Monitor forecast of all Groups, Corporate, Leisure, M.I.C.E, Airline, Luxury Consortia and identify valley periods of sales emphasis and achieve forecast

Communications Responsibilities

  • Maintain close and open communication with other department heads
  • Maintain timely communication with Corporate Sales Offices, STB that can generate leads and provide information
  • Coordinate communication between Sales and Other Departments to assure awareness of bookings and sales programs
  • Maintain  timely and responsive communication with accounts and prospects

Personal Account Servicing Responsibilities

  • Joint service key accounts with Senior / Sales Managers  and ensure continuity in our communications with accounts

Inventory Management Responsibilities

  • Monitor transient bookings in relation to room availability, room type and customer spending potential to maximize rooms and other revenue
  • Ensure all corporate transient contracts are loaded and kept within a central file

Other Responsibilities

  • Ensure that all safety , health, security and loss control policies and procedures and government legislation are adhered to
  • Comply with hotel and department policies and procedures at all times
  • To carry out other duties as and when assigned by the Management of the Hotel

 

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