As an E-Commerce Controller, you will drive the market's financial online channel development, securing sustainable growth and profitability. You are also a strategic partner for the E-Commerce Manager. In this role, you create, implement, and follow up on operational strategies to improve the business today, as well as identify future business opportunities.
What you will do:
- Responsible for creating, implementing, and following up on operational strategies for online store in your market, based on the global and region strategy
- Ensure that strategies and decisions for online channel are well-analysed and improve business, whilst identifying future business opportunities
- Maximise the profit level of the market by developing and accomplishing opportunities, driving change to develop the brand
- Drive actions with E-Commerce Team and Third-Party Business Partners to optimize profit, secure efficient operations, mechanism, budgets and planning of the online channel.
- Collaborate with Merchandisers to drive commerciality, selling, and limit reductions costs in the online store
- Collaborate with performance marketing function to secure efficient advertising budget, usage and return of investments.
- Set and communicate operational budgets, plans and P&L, for E-commerce business aligned with brand strategy
- Set targets and seek opportunities for sales increase and improve profitability for all online channels, supporting and following up financial, operational and commercial results
- Discover potential commercial KPIs to increase (like traffic, conversion, Average Order Value)
