Responsibilities:
- Develop and execute data-driven B2B marketing strategies to drive growth.
- Identify and target key business segments and potential clients
- Create content for B2B marketing channels (website, social media, email, etc.) based on data-driven insights.
- Set up and manage demand and supply side multichannel marketing campaigns, including LinkedIn lead generation, email drip campaigns, and WeChat campaigns.
- Write clear and concise design briefs to guide designers in creating brand assets, marketing collateral, and digital ad creatives.
- Monitor and analyze B2B marketing campaign performance using conversion tracking set up through Google Tag Manager.
- Manage B2B marketing budget and allocate resources effectively based on data-driven ROI analysis leveraging insights from platforms like Google Analytics and Ahrefs.
- Utilize technical SEO strategies to improve website visibility and organic traffic.
Requirements:
- Bachelor's degree in Marketing, Business Administration, Data Science, or related field. MBA or Masters in Marketing preferred.
- 2+ years of B2B marketing experience, preferably in e-commerce or advertising.
- Strong understanding of digital marketing channels and tools
- Proven experience in setting up and optimizing multichannel B2B marketing campaigns using data-driven approaches.
- Excellent English and Chinese writing skills, with the ability to create compelling design briefs and marketing copy.
- Native fluency in both Mandarin and English preferred but not required, as the role requires liaising with Chinese suppliers, developing marketing collateral in both languages, and running campaigns targeting both English and Mandarin-speaking audiences.
