Kenvue is currently recruiting for:
Senior Marketing Manager, Cough, Cold & Digestive Health
This position reports to Vice President, APAC Self Care and is based at Singapore.
Who we are
At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including Neutrogena, Aveeno, Tylenol, Listerine, Johnson’s and BAND-AID® Brand Adhesive Bandages that you already know and love. Science is our passion; care is our talent. Our global team is made up of ~ 22,000 diverse and brilliant people, passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact the life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours.
Role reports to: Vice President, APAC Self Care
Location: Singapore
What you will do
The Senior Marketing Manager is the regional deployment lead (RDL) for Cough, Cold & Digestive Health portfolio in APAC This role is responsible for managing the portfolio (primarily Codral, Benadryl, Bactidol, Imodium, Microlax, Motilium) across the region to cascade the globally aligned strategy and initiatives with limited shaping and transcreation.
The RDL links the Region to the Global Brand Development Teams on a day-to-day basis.
- Lead a cohesive approach to marketing deployment across clusters/ region, embedding principles of science of brand growth, aligned to Global Growth brand plan.
- Drives above market share growth through increased consumer penetration, leveraging global playbooks and toolkits.
- Develops, coaches, and motivates end to end regional deployment team, embedding, and modelling Kenvue behaviours
Key Responsibilities
Leadership foundations
- Member of regional segment team, executing globally aligned strategy and priority workstreams for the Cough & Cold & Digestive Health portfolio
- Ensuring strong collaboration & participation in Global Growth forum as per defined cadence.
- Responsible for effective cascade of Globally aligned strategy, comms, innovation to region at growth forums
- Responsible for inputs into 3 YR Op plan for non-priority markets in accordance with brand strategic plans
- Act as single point of contact /representative for non-priority markets at the Global BDTs
- Provide consolidated consumer, HCP insights + needs to Global team for consideration
- ‘Red’ flag check with non-priority markets on key global initiatives (ie, regs, DE&I, legal, sustainability)
Brand & connections excellence
- Ensure market /region compliance to globally aligned brand strategy, and positioning for Cough & Cold & Digestive Health portfolio (Codral, Benadryl, Benylin, Motilium)
- Rollout global comms, content, playbooks to markets/clusters in region, editing only for regional nuances as agreed with Global Development Team
- Ensure adoption & execution of SOBG principles across active markets
- Lead cascade of HCP & Influencers strategy, playbook and executional framework, including regional congress, contact & sampling strategy, where relevant for key brands
- Executing within a framework for non-priority markets within a region, prioritize brand building activities as per globally cascaded 3 yr operating plan
Innovation and portfolio excellence
- Rollout Globally aligned innovation, as per stage gate governance & market prioritization
- Lead commercial, cost saving & loss avoidance initiatives, applying Global governance framework
- Ensure adoption of Portfolio Strategy, price, pack architecture, including any RGM, SPM regionally led actions
- Co-ordinate any Master text Artwork amends through Veraciti, adhering to global design guidelines
- Lead on Quality & compliance issues as they pertain to marketing, ensuring effective comms & mitigation plan with cross functional team,
- Regulatory / Advocacy Orgs, manage impact of changes in guidelines, ie, product remediation / required changes
- Lead regional input for executive sales & operations planning, any supply chain opps/issues (ie, OOS, allocation management) & subsequent action plans
Partnering & retail excellence
- Ensure rollout and adherence to created category strategy and shopper toolkits
- Drive key initiatives to meet perfect store metrics, with commercial capability team lead for the region on AP Cough & Cold & Digestive Health portfolios
Putting our people first
- Coach, inspire and develop the end to end cross functional team, ensuring diverse views of the communities and consumers we serve are embedded in our thinking and plans.
Other Duties
- Partners with supply and finance to ensure accurate supply projections and finance commitments.
- Analyse financial and share metrics to support execution of the global brand growth strategies
- Cascade the financial decisions made at the BDT to the clusters and / or markets
- Ensure compliance with marketing budget management across all cost lines as well as contingency management
- Consolidate total AP business performance & insights for Self Care reviews, and external reporting.
- Works in partnership with the cluster and / or local market leadership teams to ensure connectivity to the need state/brand plans.
What we are looking for
Required Qualifications
- Bachelor’s degree in marketing, or related field; Masters degree a plus
- 10+ years of Progressive experience developing and executing successful brand strategies, innovation, and operations with a track record of driving business growth and profitability
- Evidence of having shaped thinking in a complex/multi-factorial environment + making the complex simple.
- Evidence of collaborative shaping with clarity & impact + cutting through swirl + not afraid to make difficult decisions.
- Ability to make clear choices and highly developed prioritization skills.
- Demonstrated business and cultural understanding of the local markets/regions we anticipate will fuel growth + substantial experience working with global teams and cascading globally aligned strategic plans/ initiatives.
- Storytelling, empathy, audience acumen for impact
- Navigating tough times + Stretching personally, with a daring spirit.
- Strong track record of success working with local markets
- Deep understanding of the segment/category (consumer, insights & industry), evidence of managing complex brand portfolios, creating actionable plans and building strong capabilities required to grow our brands across the region.
- Evidence leading/ developing toolkits with consumer & HCP, local market E2E interaction + excellence in brand execution.
- Demonstrated experience managing E2E innovation stage gate processes and milestones, resulting in sustained regional brand growth.
- Understanding and leverage of technology (data, insights, analytics, marcom, AI) to drive better outcomes.
- Experience & Influence in leading regional E2E cross functional teams + Strong Finance Acumen
- Proven experience in managing the complexity of working across numerous time zones, influencing senior level stakeholders, and managing & inspiring team members
- Cycle of success in regional segment role + either worked & lived abroad or deep understanding of multi region and emerging markets.
What’s in it for you
- Paid Vacation, Volunteer Time & More!
- Learning & Development Opportunities
- Employee Resource Groups
