Marketing Manager Responsibilities & Requirements:
Evaluating and optimizing marketing and pricing strategies.
Analyzing market trends and preparing forecasts.
Generating new business leads.
Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
Deploy successful marketing campaigns and own their implementation from ideation to execution
Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
· Build strategic relationships and partner with key industry players, agencies and vendors
· Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
· Oversee and approve marketing material, from website banners to hard copy brochures and case studies
· Measure and report on the performance of marketing campaigns, gain insight and assess against goals
· Analyze consumer behavior and adjust email and advertising campaigns accordingly
· Sound understanding of marketing fundamentals and tactics
· Creative thinking and problem-solving ability
· Leadership and project management skills
· Knowledge of digital marketing and social media marketing strategies
· Excellent verbal and non-verbal communication skills
· Proficiency with marketing tools and software
· Proficient in marketing research and statistical analysis
· The ability to work under pressure.
