Marketing Manager Roles & Responsibilities:
Oversee all marketing campaigns for their company or department
Implement strategy
Promote a business, product, or service
Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones
Represent the marketing team to cross-functional groups including product management, sales, or customer support
Updating senior leadership on the progress of marketing activities and reporting on the results of campaigns
Day-to-Day Duties:
Manage and coordinate marketing and creative staff
Lead market research efforts to uncover the viability of current and existing products/services
Collaborate with media organizations and advertising agencies
Brainstorm ideas for new campaigns
Coordinate with the sales team and other departments to produce effective strategies
Monitor current campaigns, ensuring their staff meets deadlines and complete necessary tasks
Analyze data to evaluate the success of their marketing efforts and come up with new ideas to improve brand marketing and exposure
