Company Background
We welcome you to join our team at a local brand, dedicated to enriching people's lives within their homes. We believe strongly that everyone deserves a home that offers convenience, health, and comfort, enhancing their quality of life. We are committed to ensuring affordability, making our products accessible to everyone. We take pride in our vision to empower 1 million homes by 2027, improving health and convenience to optimize daily living, and our mission to provide effective and minimalist home wellness products at affordable prices.
Position Overview
As Marketing Manager, you will lead a top-tier team to enhance our online footprint and foster growth across digital channels. Responsibilities include overseeing campaign creation, analyzing metrics, and optimizing strategies for maximum impact.
Responsibilities
- Supervise all marketing campaigns for the company.
- Contribute to driving revenue and profits.
- Develop performance marketing strategies to enhance brand exposure.
- Generate innovative ideas for new advertisements, guiding creative direction.
- Analyze campaign data to evaluate effectiveness and propose improvements.
- Implement strategies for promoting offerings through social media advertising.
- Manage the marketing team to ensure effective messaging for customer attraction and retention.
- Serve as the marketing team representative to cross-functional groups.
- Provide management with updates on marketing progress and campaign results.
- Review and approve marketing materials, including digital and print content.
- Measure and report on campaign performance, gaining insights and assessing against objectives.
- Analyze consumer behavior to optimize email and advertising campaigns.
- Lead market research initiatives to assess the viability of current and new offerings.
- Supervise external marketing agencies as necessary.
- Perform other duties as assigned.
Requirements
- Bachelor’s or Master’s degree in Marketing, Business, or a related field.
- Strong grasp of DTC marketing, digital channels, and a history of achieving measurable outcomes.
- Demonstrated expertise in managing successful paid advertising campaigns.
- Effective people management abilities, including leadership and team management experience.
- Prior experience in startup environments is highly desirable.
Other Information
- Working hours: Monday – Friday, 9am to 6pm.
- Performance Bonus
