JOB PURPOSE
You will work closely with the HoD and the Programmes teams to meet marketing goals and objectives. You will be responsible for marketing activities for the Singapore Red Cross, including the full suite of strategic and cause-related marketing, digital marketing, influencer marketing, content marketing coordination of advertising and promotions, collateral production, and volunteer mobilisation. You will be working closely with other team members in the marketing and communications team to strategise and execute marketing campaigns for the Society.
PRINCIPAL ACCOUNTABILITIES
- Work closely with Programmes teams to ensure alignment in marketing campaigns and business goals
- Handle project briefs with Programmes teams and work with Marcoms colleagues, volunteers and external vendors to implement above and below-the-line campaigns, ensuring all requirements are scoped and delivered on time
- Provide marketing communications support to internal stakeholders - manage multiple projects simultaneously, ensuring smooth coordination and timely delivery of marketing initiatives
- Leverage Marketing Analytics tools to monitor and optimise campaign performance to ensure maximum effectiveness and return on investment (ROI)
- Conduct market research and analysis to identify relevant target audiences, media channels, and trends
- Develop team of skills-based volunteers to support marketing efforts
- Plan and execute public outreach activities including community roadshows
JOB SPECIFICATIONS
Qualifications & Experience
- Degree / Diploma in Marketing/Mass Communications/Business Administration or a related discipline
- At least 1 year of relevant experience working in Marketing / Digital Marketing
- Knowledge and experience in planning, executing and managing Paid Digital Media Platforms (Search, Display, Social) and proven ability to manage campaigns from start to finish, driving awareness, engagement and conversions
- Proficient in graphic design software (adobe creative suite) and have an eye for design is preferred
- Ability to copywrite, edit and compelling marketing message
Skills & Knowledge
- Passionate about the social service/humanitarian sector, with a strong stakeholder focus
- Ability to bring fresh ideas into marketing campaigns
- Self-motivated and highly collaborative
- Ability to identify and develop solutions to challenges, business development opportunities, collaboration opportunities, and/or process improvement solutions
- Possess excellent interpersonal and relationship building skills to be able to communicate effectively at all levels
- Embraces the highest of standards in work, assignments, reports, daily operations and work ethics
