The incumbent will be responsible for the assigned product line(s) within Device Connectors in the Southeast Asia market, as a Farmers Role.
Binding the product strategy to the tactics needed to drive success in sales and to expand the presence in the SEA Market. Develop product positioning to achieve SEA sales goals and provide the marketing promotional tools to facilitate growth of new customers and expansion of shares in existing customers.
Responsibilities:
- Define the Product Marketing objectives for SEA together with the Market Segment Manager, in line with the Sales & Marketing Plan from HQ.
- Develop and execute Marketing Campaign and strategies for product(s) based on analysis of market growth potential and competition, in alignment with Regional Sales Management.
- Manage the budget for the assigned product lines(s) with Sales in tactical promotional efforts and increase engagement activities in the market.
- Provide a sound technical/application knowledge base on assigned product line(s).
- Optimal product positioning on identified markets through the entire life cycle (incl. PCN / RoHS / REACH / Product Compliance & Quality)
- Regular appropriate Product & Application training to the Sales (e.g. Channel Partners, internal and external)
- Deliver professional presentations and hands-on demonstrations of assigned product(s), applications, and technology to customers.
- Propose competitive market pricing for Product Campaigns to support Design-Ins and New Project Implementations.
- Develop product reference tools and product demos to SEA Sales team & channel partners.
- Drive the Design-In /Spec-In/ Cross out activities with field sales and distribution network within Southeast Asia to provide suitable solutions to customers.
- Initiate and coordinate promotional efforts with MARCOM.
- Establish a collaborative relationship with supporting departments with SEA Finance & Controlling, Quality & Assurance, Supply Chain Management & Corporate Management, as well as consistently provide feedback to HQ (Business Unit(s), Technical Sales Management)
- Report submission to be done timely, as required by Segment Manager.
- Maintaining a sound industrial and market business knowledge on area of responsibility:-
- By representing the company in attending industrial events and fairs, roadshows, committee meeting and formal business functions
- Knowledge transfer SEA Team.
Requirement
- Diploma or Degree in an Engineering related field. Additional qualifications in Marketing will be an added advantage.
- Minimum 2 - 5 years of experience in electronics industry.
- Experience in the Southeast Asia industrial connector business market will be a plus.
- Experience in competitive pricing strategy and target marketing.
- Ability to understand technical solutions.
- Excellent MS Office skills, especially in PowerPoint.
- Independent thinker, resourceful, self-starter and a good team player
- Strong organizational and communication skills
- Willingness to travel within SEA region and within short notice.
