- Develop and execute comprehensive e-commerce strategies across all brands to maximize online sales, increase customer acquisition, and enhance the overall customer experience for each individual brand.
- Manage and optimize the performance of our e-commerce platforms, ensuring smooth functionality, user-friendly navigation, and seamless transactions.
- Create forecasts and budgets for eCommerce KPI’s (traffic, orders, net sales, conversion, AOV, etc.) as well as product KPI’s (ASP, GM, Sell-through).
- Conduct regular analysis of website performance, conversion rates, and customer behaviour using analytics tools to identify areas for improvement and implement data-driven optimizations.
- Collaborate with cross-functional teams, and regional offices to ensure alignment of e-commerce initiatives. This includes;
- Partnering with marketing to develop localized campaigns.
- Coordinating with IT to implement regional platform features.
- Working with logistics to optimize regional fulfillment.
- Coordinate the development and execution of digital marketing campaigns, including SEO, SEM, email marketing, and social media, to drive traffic, increase brand visibility, and improve conversion rates.
- Coordinate creative writing for promotional materials and marketing collateral to create a compelling brand narrative.
- Stay up-to-date with industry trends, emerging technologies, and best practices in e-commerce, and proactively implement innovative strategies and tactics to stay ahead of the competition.
- Monitor and analyze competitor activities, pricing strategies, and market trends to identify opportunities and adapt our e-commerce approach accordingly.
- Manage relationships with third-party service providers, such as web developers, agencies, and payment gateways, to ensure smooth operations and optimal performance of our online platforms.
- Monitor and manage inventory levels, product availability, and fulfillment processes to ensure timely and accurate order processing and delivery.
- Provide regular reports and updates to management, highlighting key performance metrics, sales trends, and recommendations for improvement.
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