Key Responsibilities:
- Develop and execute innovative branding and marketing strategies to elevate the Group’s brand awareness and reputation.
- Design and manage Group's overseas official website and overseas social media platform.
- Sort, incorporate and implementation of overseas media resources.
- Manage and publish overseas media promotion and/or important corporate news.
- Collaborate with internal teams to ensure brand consistency across all channels and touchpoints, including digital marketing, social media, print materials, and events.
- Manage and grow online presence, including website content, social media profiles, and email marketing campaigns by engaging with target audiences and responding to inquiries.
- Creating content and placement of overseas brand display advertisements
- Creating a branding presence overseas which includes planning, coordinating and managing campaigns and promotional content.
- Conduct market research and analyze industry trends to identify opportunities for growth and differentiation.
- Measure and analyze the effectiveness of branding and marketing initiatives, using data-driven insights to optimize performance and ROI.
- Cultivate relationships with key stakeholders, including customers, partners, and media outlets, to enhance the company's brand reputation and visibility.
- Stay up-to-date on emerging trends and best practices in branding, marketing, and digital technology, and make recommendations for continuous improvement.
Requirements:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 3-4 years of relevant experience.
- Being able to speak Chinese in order to work with our counterparts based in China.
- Comfortable with travelling periodically.
