Responsibilities:
- l Develop and execute marketing strategies based on Web3 technology to promote bank credit cards and collaboration models related to cryptocurrencies.
- l Responsible for marketing and promotional activities for bank credit card products, including but not limited to online advertising, social media, event planning, etc.
- l Research and understand market trends and competitors, propose innovative marketing strategies to increase brand exposure and market share.
- l Collaborate closely with business development, product, and technical teams to integrate marketing activities with product features, meeting user and market demands.
- l Monitor and analyze market data and user feedback, adjust and optimize marketing strategies in a timely manner to enhance marketing effectiveness and user satisfaction.
Requirements:
- l Marketing/Business experience in financial institutions and cryptocurrency/Web3 companies, over 3 years.
- l Strong teamwork and communication skills, able to collaborate effectively with multiple departments to implement marketing activities.
- l Experience in cryptocurrency credit cards/debit cards, stablecoins, payment business, or fiat business preferred.
- l Proficient in English and Mandarin with strong communication skills and writing skills to effectively liaise with client base, stakeholders and counterparts across different regions. Mandarin proficiency is essential to engage our Mandarin-speaking clients and partners in key markets.
