- Cascades marketing and sales initiatives for increasing sales for the stores based on store market need and directions from the Country Marketing Manager.
- Ensures that recommended marketing programs and activities are implemented within agreed schedules and budget.
- Coordinates and liaises with other functions, as directed by Country Marketing Services Manager, in the implementation of system-wide activities and packaged programs in the country. Implements support programs and monitors performance to ensure that optimum sales are generated.
- Creates sales generating programs in support of identified seasonal programs and special events (e.g., new store opening), and ensures effective implementation.
- Evaluates and oversees approval of local store marketing programs and activities and monitors implementation to ensure that said programs are in accordance with established marketing policies and guidelines.
- Gathers, analyzes, and evaluates reports on the following:
- implemented marketing programs
- market intelligence on competition
- trade area developments
- and other market research information, that may impact store business. Recommends appropriate action plans and programs for implementation.
- Maintains database of local store marketing activities for future reference.
- Communicates and coordinates execution of marketing programs and activities within the organization and with external suppliers. Ensures suppliers’ compliance with all visual identity standards.
- Facilitates launching and promotion of new products and recommends programs and campaigns that will promote sales opportunities.
- Develops action plans to improve the effectiveness of marketing programs.
- In coordination with Country Training Team, acts as additional resource for marketing training needs, sales performance monitoring of stores, and other store marketing-related programs.
Applicants who possess relevant experience for the above responsibilities are most welcome to apply. If you do not possess the above experience, your application will still be considered on individual merits and you may be contacted for other opportunities.
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**We regret to inform that only shortlisted candidates would be notified.
Chong Shun Kee (June)
Registration Number: R1984521
EA Licence No: 06C2859 (MCI Career Services Pte Ltd)
