COMPANY DESCRIPTION
Singapore Management University is a place where high-level professionalism blends together with a healthy informality. The 'family-like' atmosphere among the SMU community fosters a culture where employees work, plan, organise and play together building a strong collegiality and morale within the university.
Our commitment to attract and retain talent is ongoing. We offer attractive benefits and welfare, competitive compensation packages, and generous professional development opportunities all to meet the work-life needs of our staff. No wonder, then, that SMU continues to be given numerous awards and recognition for its human resource excellence.
RESPONSIBILITIES
- Manage a team to meet undergraduate admissions marketing objectives, lead undergraduate admissions' social media marketing efforts across various social media platforms, including strategy, content development, collaterals development and working with partner agencies.
- Oversee and manage undergraduate and postgraduate marketing communications efforts and campaigns to key stakeholders at every stage of the prospective students' funnel.
- Lead international outreach efforts for undergraduate recruitment, keeping up-to-date on current and emerging trends across the international higher education landscape, and generating original and creative marketing and outreach initiatives to position SMU as a University of Choice.
- Work closely and strategically with local and international educators, principals and teachers, including taking part in fairs, information sessions, roadshows and school events and running programmes for prospective students to generate interest in SMU as a University of Choice.
- Helm stakeholder account management and support admissions' selection processes during the admissions season.
- Degree with at least 8 to 10 years of relevant experience.
- Strong understanding of the local and international higher education and university admissions landscape, with demonstrated experience in higher education marketing.
- Demonstrated experience in social media marketing, including developing social media strategy, content generation, campaign management and analytics reporting.
- Proven track record in cross-functional stakeholder management, spearheading new collaborations and growing strong strategic relationships across all stakeholder levels.
- Excellent writing skills with the ability to write succinct and engaging copy and vary writing styles across different audiences and platforms, both online and offline.
- Excellent presentation skills with the confidence to present to very different audiences across a range of events, from Open House talks to joint university panels.
- Very strong customer service mindset with the ability to respond to different types of personalities.
- Global orientation, with a willingness to travel.
- Working level proficiency in Mandarin will be an added advantage.
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Candidates who do not possess the stipulated qualifications but have relevant work experience may still apply. Remuneration and appointment terms shall commensurate with qualifications and experience. SMU reserves the right to modify the appointment terms where necessary.
Please note that your application will be sent to and reviewed by the direct employer - Singapore Management University
