A marketing manager plays a critical role in overseeing the development and execution of marketing strategies to promote a company's products or services. They are responsible for market research, identifying target audiences, crafting campaigns, managing budgets, and analyzing the effectiveness of marketing efforts. Ultimately, their goal is to drive sales, enhance brand awareness, and ensure the company's market position and growth objectives are met.
Specific Responsibilities:
1. Develop and execute strategic marketing plans and campaigns.
2. Analyze market trends and recommend adjustments to marketing strategies based on analysis.
3. Manage the marketing budget effectively, ensuring ROI on all activities.
4. Conduct market research to identify new opportunities and potential customers.
5. Oversee the creation and publication of marketing materials and collateral.
6. Coordinate marketing campaigns with sales activities.
7. Measure and report on the performance of marketing campaigns, gain insights, and assess against goals.
8. Build and maintain relationships with media and stakeholders through various channels.
9. Stay up-to-date with digital marketing trends and potential new channels and strategies.
10. Manage and mentor a team of marketing professionals, ensuring goals are met and skills are developed.
Technical Skills and Competencies:
1. Budget Management
2. CRM Systems Management
3. Marketing Automation
4. Email Marketing Campaigns
5. Social Media Management
6. Content Marketing Expertise
7. Digital Marketing Strategy
8. Data Analysis and Interpretation
9. SEO and SEM Proficiency
Duration of Traineeship/Attachment Offered - 6 months
Mature Mid Career Individuals - $3,800
This Position is open for mid career individuals (Mature, 40 years and above).
Mid Career individuals from any qualifications level can apply.
