About the Role
The Performance Marketing Executive will mainly oversee and support all paid media campaigns and strategy across channels, including paid social, paid search, video, display and all other forms of digital advertising channels. They will also have to create content for both organic and paid channels.
Responsibilities
- Executed promotional campaigns on digital channels, ensuring that campaigns are optimized and generating conversions.
- utilizing analytics tools/software, and critical thinking and analysis, to manage, optimize and evaluate digital marketing performance from end to end.
- Tracking conversions for all campaign/events and constantly improve on enhancing conversions to leads generation or sales.
- Content creation (videos) to drive growth on social media platforms.
- Generate reports and evaluating campaign performance and recommendations for future campaigns.
- Remain up to date on existing and emerging trends in digital advertising.
- Monitoring and answer sales and general enquiries on social and communication platforms.
Requirements:
- Diploma/Degree in Marketing or related discipline.
- 3-5 years of experience in performance marketing and social media.
- Experience with marketing analytics tools and media networks.
- Basic filming and video editing skill sets.
