About Us
SPH Media’s mission is to be the trusted source of news and lifestyle content in Singapore and Asia. One of our core purposes is to produce credible, balanced, and objective news and analysis, always with a view to uphold the public good and fostering an informed, engaged citizenry.
We welcome talented individuals to join us and grow a career in a vibrant and collaborative environment built around a culture of respect and inclusivity.
As an employer, we are committed to rewarding our people fairly and developing them in their careers.
About the Role
We are looking for a content producer to join our team. In this role, you will work closely with the team to produce engaging content for our channels, with a focus on social media. You will use data-driven insights to develop social media content plans that are consistent with our brand identity and objectives.
Roles & Responsibilities
● Plan, create, publish and share content on a daily basis across different platforms
● Manage day-to-day operations of all social media channels such as Instagram, TikTok, Facebook, X, Threads, Pinterest, and YouTube, adapting content to suit different channels
● Edit videos to create engaging and effective social media content for different platforms
● Write engaging and effective social media captions
● Manage social media calendar and ensure projects are delivered according to stipulated deadlines
● Collaborate with editorial, art and video colleagues and / or freelancers to create engaging multimedia content across platforms
● Monitor and pitch trending content from social media and translate them into original content across digital and social media platforms
● Manage social media communities by responding to social media posts and facilitating discussions
● Pitch and write original stories for web
● Attend events and build relationships with brands, PRs, influencers and celebrities
● Plan, develop, implement and manage sound content strategies for each social channel, based on data, analytics, messaging and the target audience on each channel
● Monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics, Facebook and Instagram insights
● Research and evaluate the latest trends in order to find new and better ways of measuring social media activity and increase performance
● Analyse competitor activity
Who we are looking for
● Minimum 2 years of prior experience in a similar or related role
● Good command of English
● Strong analytical skills and data-driven thinking
● Understanding of SEO and web traffic metrics/analytics
● Outstanding communication and interpersonal skills
● Good in content development, curation, writing, photography, videography and video editing skills
● Experience with editing and uploading on Instagram, TikTok and other social media platforms
● Keen knowledge and understanding of trends with regards to social media, fashion, beauty and popular culture
