Duties and Responsibilities:
1. Administrative
- Understand, operate, and maintain the school’s CRM system.
- Ensure accuracy on all billings according to school’s published rates.
- Handle social media communication.
2. Event and Marketing
- Promote branding and services in social media and events.
- Liaise with partners for any promotions and collaborations.
- Coordinate with other departments including swim teachers to produce more videos.
- Collaborate closely with the directors and managers to promote branding and services in
- social media and events.
- Manage and execute / implement full spectrum of marketing & communications achieving
- company goals and targets.
- Conceptualize development and execution of advertising creative ideas, design, and
- layout in support of all marketing activities such as advertising, print and digital media
- (print, direct mailers, newsletters etc.).
- Conceptualize copywriting & production of presentation materials, online content,
- marketing collaterals – brochure, EDM, presentation slides, fact sheets etc.
- Conduct market research on competitors marketing campaign, brand positioning and
- awareness.
- Develop marketing plans and strategies which is in line with the corporate identity to
- increase brand awareness and market share.
- Drive digital marketing programs for the business with strong focus and understanding of
- product branding.
- Manage the professional website content architecture and identify approaches / strategies
- to improve the website.
- Evaluate effectiveness of marketing channels and activities.
- Conceptualize and set up lead generation platform through different marketing channels
