About the Job
As the Head of Brand at Coco & Eve, you will play a pivotal role in shaping and driving the brand and product launch and marketing strategy across global markets. Reporting to the Managing Director, you will lead a dynamic team responsible for orchestrating innovative marketing campaigns, managing brand activations, and spearheading product launches to enhance brand presence and achieve commercial success.
Key Responsibilities:
- Develop and implement comprehensive marketing strategies to meet commercial targets and enhance brand equity.
- Lead a team of 12 marketing professionals in areas such as social media, influencer engagement, brand marketing, and design.
- Drive the creative direction, strategic positioning and execution of new product launches, ensuring alignment with market needs and brand values.
- Manage and execute 360-degree global marketing campaigns from concept through execution, collaborating with cross-functional teams including Creative, Product Development, Digital, Customer Experience, and Operations.
- Oversee the brand's social media strategy, particularly focusing on growing TikTok reach and community engagement. Utilise platforms like TikTok. Instagram, Youtube and Facebook and to enhance organic reach and customer interaction.
- Develop and maintain strong relationships with PR agencies and content creators globally to secure top-tier media coverage and innovative content collaborations.
- Champion the brand's presence in new territories, working closely with the Trade Marketing Manager to ensure cohesive brand messaging and successful market entries.
- Manage budgets for campaigns and activations in line with objectives.
- Foster an entrepreneurial culture within the team, emphasising innovation, accountability, and continuous improvement.
Requirements:
- A minimum of 7 years' experience in brand management, social media, and marketing within the beauty industry.
- At least 5 years of management experience, preferably leading large teams in a dynamic, fast-paced environment.
- Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
- Demonstrated success in developing marketing strategies and executing record-breaking campaigns.
- Proven ability to manage and grow influencer relationships and execute impactful PR strategies.
- Strong analytical skills with a proven track record in using data to drive brand decisions and strategies.
- Excellent communication and interpersonal skills, capable of fostering strong relationships both internally and externally.
- Experience in managing a global brand with a deep understanding of various international markets, particularly the US, UK, Europe, and Australia.
- Creative thinker with a performance marketing mindset, adept at operating under pressure and meeting tight deadlines.
What We Offer:
- The opportunity to lead a renowned beauty brand with a global footprint.
- A collaborative work environment where creativity and innovation are encouraged.
- Competitive salary and benefits package.
- A role where you can impact and grow with the company.
This job has everything for the right applicant, and is available immediately. All applications will be treated confidentially.
Only successful candidates will be contacted.
Supernova is an equal opportunity employer. Our values define the working culture and environment we strive to create – fair, diverse, respectful and welcoming of different views. We embrace a culture reflecting a variety of perspectives, insights and backgrounds to drive innovation. We build talented and diverse teams to drive business results and encourage our people to develop to their full potential. We promote harmonious working relationships and encourage a learning and development culture. We welcome applications from talented people coming from all cultures, countries, races, genders, sexual orientations, disabilities, beliefs and generations and are committed to providing a working environment free from harassment, discrimination and retaliation.
See our Applicant Data Protection policy for information on how we collect, use and process your personal data: https://supernovabrands.com/applicant-data-protection-notice/
