Marketing Director - China Market, Industrial Safety Gas Detection
Are you a strategic marketing leader with a proven track record of expanding business horizons in the Chinese market? We are seeking a results-driven Marketing Director to spearhead our efforts in promoting our industrial safety gas detection alarms and systems across China. Join us in making workplaces safer through innovative technology.
About Us:
We are a pioneering company specializing in the manufacturing of industrial safety gas detection alarms and systems. Our commitment to quality and innovation has established us as a leader in the field, and we are now seeking a dynamic Marketing Director to drive our growth and impact in the Chinese market.
Role and Responsibilities:
As the Marketing Director for the China market, you will play a pivotal role in our expansion strategy. Your key responsibilities will include:
- Market Strategy: Develop and execute a comprehensive marketing strategy tailored to the Chinese market's unique needs and dynamics. Identify key market segments, trends, and opportunities for growth.
- Brand Positioning: Establish and strengthen our brand presence in China as a trusted provider of industrial safety gas detection solutions. Collaborate with global and local teams to ensure consistent messaging and branding.
- Lead Generation: Drive lead generation efforts by leveraging various channels, including digital marketing, exhibitions, partnerships, and targeted outreach, to create a strong pipeline of potential clients.
- Product Localization: Collaborate closely with our product teams to ensure our solutions resonate with the Chinese market's specific safety requirements and regulations.
- Channel Development: Identify and cultivate partnerships with distributors, resellers, and other stakeholders to expand our market reach and enhance our distribution network in China.
- Market Research: Conduct thorough market research to gain insights into local industry trends, competitor activities, and customer preferences. Use these insights to refine strategies and stay ahead of the curve.
- Team Leadership: Build and lead a high-performing marketing team, fostering a culture of innovation, collaboration, and results-driven execution.
Qualifications:
- Proven experience (10+ years) in a senior marketing leadership role with a strong focus on the Chinese market.
- Deep understanding of the industrial safety sector, preferably in gas detection technology.
- Track record of successfully developing and executing marketing strategies that drive business growth and expansion.
- Expertise in digital marketing, lead generation, brand management, and channel development.
- Strong communication skills in English and Mandarin, enabling effective collaboration with global and local teams.
- Bachelor's or Master's degree in Marketing, Business, or a related field (Master's preferred).
Why Join Us:
- Impactful Mission: Contribute to making workplaces safer through innovative industrial safety gas detection solutions.
- Market Expansion: Lead the expansion of our presence in China, a key market with immense growth potential.
- Innovation: Work in a forward-thinking environment where creativity and innovation are valued.
- Global Collaborative Culture: Collaborate with diverse teams across regions and contribute to a shared mission of industrial safety improvement.
- Professional Growth: Access continuous learning opportunities and career development paths within a dynamic and growing organization.
