We are seeking a highly motivated and creative Digital Marketing Executive to expand our presence in the market.
Responsibilities
- Create unique digital content and plan the development and implementation of multi-channel digital marketing campaigns.
- Plan and execute digital marketing campaigns, including email marketing, social media advertising, and SEO, to drive traffic and sales.
- Propose a strategic direction for our email marketing campaigns, website, and accounts on social media platforms.
- Conceptualize and design marketing and product concept, advertisement, event displays and promotional materials, brochures, etc.
- Work closely with Sales & Marketing Team for promotion campaigns.
- Liaising with suppliers and sourcing of marketing related products.
- Ability to copy write captions at Facebook/ IG/ XHS, email, landing page & other marketing promotion materials.
- Propose campaign budget, strategically allocate resources, and monitor digital marketing campaign spent.
- Manage and ensure the quality of content on our company’s social media accounts.
- Render excellent & timely support for customers enquiries, feedback, order-related matters with sense of urgency.
- Work closely with office and warehouse operation, courier to ensure timely shipments & inventory management and always review the fulfilment / delivery options.
- Communicate with relevant departments and parties to ensure the use of the right tone and messaging.
- Develop, implement, and adapt marketing strategies.
- Create frameworks for communication with target audiences.
- Stay informed about industry trends, competitor activities, and emerging digital marketing technologies to identify opportunities for innovation and strategic.
- Undertaking daily administrative tasks pertaining to marketing and sales.
- Other tasks assigned by the Manager.
Requirement
- 1+ years of experience in social media content development with execution of at least 6 successful social media campaigns
- Experience with MS Office and multimedia software such as Adobe, Photoshop, illustrator, Premiere Pro, After Effect, Cap cut, and other professional creative software.
- Experience in managing accounts on different social media platforms such as Facebook, Instagram, XHS, YouTube, TikTok etc.
- Experience with digital media production, social media marketing, and digital marketing tools, such as Meta Business Suite Insights, Google Analytics, Google Ads
- Experience with search engine optimization (SEO), search engine marketing (SEM), and social media optimization (SMO)
- Diploma / bachelor’s degree in marketing, Communications, or related field preferred.
- Self-motivated, independent, results-driven with a passion for sales and customer satisfaction.
- Good organisational and time management skills.
- Salary commensurate with experience.
- 5.5 working days/week.
