At Saxo ultimately everything we do as a company is focused on getting curious people to be invested in the world by giving our clients more ways to make more of their money.
We began in Copenhagen, Denmark in 1992, as the first online trading platform in Europe to democratize investing, providing professional-grade tools and easy access to global financial markets for anyone who wanted to invest.
Now, we are the international award-winning investment firm for investors and traders who are serious about investing. For over 30 years, we have perfected our industry-leading platforms so we can give our clients reliable access to over 60,000 financial instruments. Keeping our headquarters in our beloved Copenhagen, we have expanded our reach to having more than 2,500 employees in over 16 countries.
What’s the opportunity?
We are looking for a senior marketing professional with industry experience who will help us grow our business in Singapore and the wider APAC region.
In this regional role based out of our hub in Singapore, you will be reporting directly to the COO APAC and working closely with stakeholders in the Singapore hub, our HQ Marketing Department, as collaborating with our Marketers in Hong Kong, Japan, Australia, and Shanghai. You will have a team of skilled marketing professionals in Singapore as well as dotted lines from the Marketing Heads in our other APAC offices.
Responsibilities:
- Ownership of local marketing planning based on overall business strategy and local office priorities.
- Custodian of our global brand and responsibility to develop our brand perception and awareness in Singapore and the APAC region
- Responsibility and accountability for the local marketing budget, ensure that it is deployed to achieve maximum ROI across all marketing activities and channels (supported by central Media team)
- Responsibility for client acquisition (growth strategy: new clients, new deposits, NewBiz revenue) primarily via digital performance marketing.
- Go-to-market planning in relation to global and local commercial roadmaps (e.g. new product or feature launches, pricing initiatives, or marketing campaigns)
- Scoping, planning, and executing marketing initiatives in close collaboration with our HQ Marketing Department and internal agency.
- Use analysis of online marketing channels and web analytics to grow the lead generation engine and improve conversion rates from ad to web to lead capture
- Improve marketing full-funnel efficiencies via constant optimization
- Oversee and develop influencers, key opinion leaders (KOL), affiliates, and strategic alliances (e.g. with broker comparison portals or trader/investor communities)
- Provide local insights on competition, media, legislative environment, as well as market and industry development
- Effective and complete briefing of marketing initiatives
- Marketing business case development (based on budget, media mix, volume and conversion rate assessment)
- Collaborate with creative, web, and PR teams to execute marketing initiatives from brief to go-live
- Collaborate with paid media team on channel mix, budget allocation, performance optimization and tracking
- Lead and develop an efficient and client centric regional marketing team (responsible for staffing, performance reviews, salary negotiations, etc.)
- Improve regional efficiencies in terms of knowledge sharing and scaling of initiatives and capabilities across region.
Knowledge, Skills and Experience:
- Strong track record of delivering growth in a similar role at an online broker, neo bank, financial service firm, Digital Insurance, FinTech start-up or E-Commerce business.
- 5+ years of leadership experience and 10+ years of experience with digital performance marketing at a strategic and execution level / brand management experience is a strong plus
- Knowledge of most common ad engines (e.g. Sprinklr, LinkedIn Campaign Manager, Meta Business Manager, Smartly, Google Ads, Google DV360, Google SA360) – a central Media team will support in the execution, but familiarity with these tools is advantageous
- Ability to make decisions based on performance analytics and comfortable with analytical tools such as Adobe Analytics and PowerBi
- Results-driven and dynamic with a passion for data and performance optimization
- Experience in partnership, influencer, KOL, affiliate marketing with strong local network
- Comfortable in a fast-paced sales- and performance-driven environment
- Industry knowledge throughout APAC region (competitive landscape, client insights, product offering, regulatory environment, etc.)
- Ability to be both, hands on and strategic, within a fast moving and dynamic environment where the business priorities can change quickly
- Experience in managing senior stakeholders (including C-suit), strong communication and presentation skills
- Strong people and networking skills, and ability to work remotely with stakeholders at different geographic locations
KPIs:
- Responsibility for Marketing/NewBiz KPIs laddering up to overall business KPIs
Business KPIs: NPS, Revenue, Client Assets, Cost/Income ratio
Marketing/NewBiz KPIs: Visitors, Leads, New Funded Clients, New Trading Clients, Net New Assets, Revenue from New Clients
Sub-metrics: (Conversion Rates throughout the marketing funnel, CAC, ROAS, Marketing B/E)
