In summary, this position calls for a combination of creative abilities, strategic thinking, and strong project management skills to lead effective social media initiatives and partnerships, ultimately driving the growth and success of our brand in the digital space.
Responsibilities:
- Responsible for web management including SEM, SEO, and Social Media Marketing.
- Develop impactful and engaging content and distribute through the most appropriate channels that resonate with the target audience
- Implement and analyze campaign performance metrics to optimize engagement and reach.
- Manage the social media calendar, schedule posts, and develop digital campaigns to increase interaction and engagement on social media platforms.
- Explore and recommend creative ways to reach out to the target audience and continuously engage consumers through digital platforms.
- Monitor industry trends and stay up-to-date with social media best practices and emerging platforms.
- Monitors and administers web analytics dashboards and reports using key reporting tools to highlight important areas based on business requirements.
- Plan and curate content for livestreams, ensuring relevance, engagement, and adherence to brand messaging.
- Other ad-hoc assignments as assigned by superior.
Requirements:
- Diploma/Degree, preferably with at least 2 years of experience in Social Media Marketing, Content Creation, Brand Building and Marketing Communications
- Experience in Search Engine Marketing (SEM)/ Paid Search (PPC) and in-depth experience with website analytics tools is an advantage
- Mature, excellent service attitude and well-organized and can work well in a team
- Strong knowledge of SEO and performance marketing practices.
- Basic photography and videography for social media content
- Independent, analytical and has an eye for details and works well under pressure
- Strong written and verbal communication skills with the ability to craft compelling and persuasive content
- Proficiency in Adobe Creative Suite, Photoshop, Canva, and similar content creation tools.
- Strong project management and organizational skills, adept at meeting tight deadlines.
