Project Description and Components:
This project aims to promote data-driven marketing strategies, effective retail partnerships, and ongoing performance measurement. By doing so, the company will achieve its goals for sustainable growth and establish itself as a top contender in the makeup market. The main components of the project include:
- Partnering with the Global team to localize brand messaging for specific consumer segments.
- Researching and recommending localized product assortments and marketing strategies for each target market.
- Driving input into global social media strategy and content creation.
- Developing strong commercial relationships with key retailers to position the company as a leading makeup brand.
Key Deliverables:
- Identifying key market trends, competitor landscape, and consumer preferences for cosmetics in each target market.
- Creating tailored brand messaging documents for each target market segment.
Responsibilities:
- Collaborate with the Global team to ensure brand messaging aligns with local consumer preferences.
- Conduct market research to inform product assortment and marketing strategies.
- Contribute to global social media strategies and assist in content creation.
- Build and maintain strong relationships with key retail partners.
- Monitor and analyze market trends and competitor activities to inform strategic decisions.
Qualifications:
- A minimum of 5 years of experience in marketing strategy and retail partnerships.
- Bachelor’s degree in Marketing, Business, or a related field.
- Proven track record of developing and executing data-driven marketing strategies.
- Strong understanding of the cosmetics market and consumer behavior.
- Excellent communication and relationship-building skills.
- Ability to work collaboratively with global and local teams.
