The role of a Marketing and Events Manager in a gastronomy restaurant and mixologist cocktail bar involves a combination of marketing strategy, event planning, and sales management specifically tailored to the hospitality industry. Here’s an overview of the job scope:
Marketing Strategy Development:
- Brand Promotion: Develop and execute marketing plans to promote the restaurant and bar, enhance brand awareness, and attract new customers.
- Digital Marketing: Utilize online channels such as social media, email marketing, and SEO to reach target audiences effectively.
- Offline Marketing: Coordinate traditional marketing efforts such as print ads, flyers, and local partnerships or brands collaorations to increase visibility.
Event Planning and Management:
- Event Conceptualization: Ideate and plan events that align with the restaurant and bar’s brand and appeal to the target demographic.
- Logistics Coordination: Oversee all aspects of event logistics, including venue selection, catering, entertainment, and décor.
- Promotion: Develop promotional strategies to drive attendance and ensure successful turnout for events.
- Post-Event Evaluation: Analyze the success of events through feedback, attendance metrics, and revenue generated.
Sales Management:
- Corporate Sales: Develop relationships with local businesses for corporate events, meetings, and parties.
- Private Events: Manage inquiries and bookings for private events such as birthdays, weddings, and celebrations.
- Upselling: Implement strategies to upsell event packages, workshop, food, and beverage offerings to maximize revenue per event.
Collaboration and Coordination:
- Internal Coordination: Work closely with restaurant management, chefs, and bar staff to ensure seamless event execution and customer satisfaction.
- External Partnerships: Establish partnerships with local vendors, event planners, and suppliers to enhance offerings and expand event capabilities.
Budget Management and Reporting:
- Financial Oversight: Develop and manage budgets for marketing campaigns and events, ensuring cost-effectiveness and ROI.
- Reporting: Provide regular reports on marketing performance, event success metrics, and sales achievements to senior management.
Customer Relationship Management:
- Customer Engagement: Foster relationships with regular patrons and event clients to encourage repeat business and positive word-of-mouth.
- Feedback Collection: Gather customer feedback to continuously improve marketing strategies, event offerings, and overall customer experience.
Overall, a Marketing and Events Manager in a restaurant and bar plays a crucial role in driving revenue through effective marketing, strategic event planning, and proactive sales management. The position requires creativity, strong organizational skills, and the ability to thrive in a fast-paced, customer-focused environment.
Interested? please write in CV with photo to [email protected]
