E-Commerce Brand Managers (Health & Beauty/Electrical Appliances Category)
Location: Tampines
Job Description
· Develop and execute a comprehensive brand go-to-market sales & marketing strategies in e-commerce marketplace platforms that aligns with the company’s overall goals and objectives.
· Conduct market research to identify consumer trends, competitive landscape, and opportunities for growth.
· Optimize product listings for maximum visibility and sales conversion.
· Negotiate with platform partners to optimize brands’ visibility and conversion opportunities.
· Collaborate with team members to ensure accurate and appealing product descriptions, images, and pricing.
· Monitor key performance indicators (KPIs) to assess the effectiveness of brand strategies and use data-driven insights to make informed decisions and adjustments to the brand strategy.
· Develop and manage budgets for brand marketing and advertising initiatives to optimize spending and achieve desired results.
· Gather and analyse customer feedback and reviews to identify areas for improvement and address customer concerns.
· Inventory planning and execute online campaign & promotions.
· Provide regular reports and updates on the performance of brand initiatives and strategies to management.
· Provide guidance and lead a team to achieve category KPIs
Requirements
· Diploma/Degree in any field
· Minimum of 2-3 years of brand management experience in the Health & Beauty or Electrical Appliances sector is preferred.
· Candidates should have prior experience in Brand, E-Commerce Enabler, or Marketplace roles.
· Demonstrates excellent communication skills (written & spoken)
· Meticulous, highly organise and efficient
· Possess past experience in a leadership role is an added advantage
· Highly organized, efficient, and can work under pressure
· Proficient in MS Office applications (Outlook, Word, Excel)
· Able to work independently and a team player.
· Possess strong networking and negotiation skills
· Has a positive and willing to learn attitude
