Job Summary:
Are you a social media maven who lives and breathes hashtags, engagement rates, and viral content? We’re on the hunt for a Social Media Marketing Executive who can craft compelling campaigns, create engaging content, and turn followers into raving fans. If you’re a strategic thinker with a creative edge and a knack for analytics, we want you on our team.
Key Responsibilities:
- Develop and implement social media strategies to boost brand awareness, engagement, and conversion.
- Create and curate high-quality content for various social media platforms, including Facebook, Instagram, TikTok, and Linkedin. XHS is a plus!
- Monitor social media channels, respond to comments and messages, and manage community interactions.
- Implement new strategies and tactics to enhance social media presence and effectiveness.
- Analyze social media performance metrics and generate insightful reports to guide future strategies.
- Stay up-to-date with the latest social media trends, tools, and best practices.
- Collaborate with our creative team to ensure all content is on-brand and visually appealing.
- Manage social media advertising campaigns and optimize them for maximum ROI.
Requirements:
- Proficiency in design and editing tools from Adobe Creative Suite, Canva, and CapCut.
- Strong understanding of social media platforms, their respective audiences, and how to effectively engage them.
- Good storytelling, written and verbal communication skills.
- Ability to create and manage content calendars, ensuring timely and consistent posting.
- Proficiency in social media management tools.
- Creative mindset with the ability to think outside the box and generate innovative ideas.
- Strong organizational skills and the ability to manage multiple projects simultaneously.
- A passion for social media and a desire to stay ahead of industry trends.
Bonus Points:
- You are a content creator yourself!
- Knowledge of photography skills.
- Proficient in written Chinese for content creation on the Xiaohongshu (XHS) social platform.
- Familiarity with SEO principles and digital marketing tactics.
- A sense of humor and a love for all things digital.
